A WhatsApp Conversation is a 24-hour messaging window that opens when a business initiates a message to a user. During this window, businesses and users can exchange unlimited messages, including template messages, without incurring extra charges.

Conversation Pricing by Plan

For Growth Plan (Monthly) and Lifetime Plans (Standard, Pro, Ultimate):

• Marketing Conversation: ₹0.911 per conversation*
• Authentication Conversation: ₹0.164 per conversation*
• Utility Conversation: ₹0.210 per conversation*
• Service Conversation: ₹0.50 per conversation*

For Advanced Plan:

• Marketing Conversation: ₹0.865 per conversation*
• Authentication Conversation: ₹0.129 per conversation*
• Utility Conversation: ₹0.179 per conversation*
• Service Conversation: ₹0.389 per conversation*

For Enterprise Plan:

• No Extra Markup; pay only Meta’s actual charges.

Additional Benefits

• Monthly Free Conversations: 1,000 Service Conversations included at no cost

*All prices are exclusive of GST.